{"id":703,"date":"2023-03-20T08:00:00","date_gmt":"2023-03-20T11:00:00","guid":{"rendered":"https:\/\/blog.leadstation.com.br\/?p=703"},"modified":"2023-03-06T16:06:17","modified_gmt":"2023-03-06T19:06:17","slug":"geracao-y-e-z-quais-as-diferencas","status":"publish","type":"post","link":"https:\/\/blog.leadstation.com.br\/index.php\/2023\/03\/20\/geracao-y-e-z-quais-as-diferencas\/","title":{"rendered":"Gera\u00e7\u00e3o Y e Z: quais as diferen\u00e7as?"},"content":{"rendered":"\n

Para estudar e entender melhor o comportamento de pessoas de diferentes idades, se desenvolveu o conceito de \u201cgera\u00e7\u00f5es\u201d. Cada gera\u00e7\u00e3o tem seus pr\u00f3prios h\u00e1bitos de consumo e diferen\u00e7as. Neste post vamos falar sobre a Gera\u00e7\u00e3o Y e a Gera\u00e7\u00e3o Z, quem s\u00e3o e o que querem.<\/p>\n\n\n\n

Entender o que essas diferentes pessoas querem de sua vida e seus h\u00e1bitos \u00e9 importante para todas as empresas. Qual deles \u00e9 o seu p\u00fablico? O que voc\u00ea pode oferecer a eles? Entendendo melhor cada gera\u00e7\u00e3o voc\u00ea vai conseguir saber mais sobre seu p\u00fablico-alvo. <\/p>\n\n\n\n

O que s\u00e3o as diferentes gera\u00e7\u00f5es?<\/h2>\n\n\n\n

Chamamos de \u201cgera\u00e7\u00e3o\u201d pessoas que nasceram dentro de um per\u00edodo espec\u00edfico. Devido ao momento hist\u00f3rico, essas pessoas acabam adquirindo alguns h\u00e1bitos em comum. Conhe\u00e7a as diferentes gera\u00e7\u00f5es:<\/p>\n\n\n\n

Gera\u00e7\u00e3o Y<\/h3>\n\n\n\n
\"Voc\u00ea<\/figure>\n\n\n\n

Nascidos entre 1980 e 1995, a Gera\u00e7\u00e3o Y viu nascer a inform\u00e1tica, a populariza\u00e7\u00e3o dos computadores, dos videogames e da inform\u00e1tica. Eles s\u00e3o mais adapt\u00e1veis que seus pais e av\u00f4s, mais acostumados a mudan\u00e7as e mais conectados.<\/p>\n\n\n\n

Considerados imediatistas pelas gera\u00e7\u00f5es anteriores, a Gera\u00e7\u00e3o Y costuma ser mais ambiciosa, querendo para ontem tudo. Isso pode ser positivo em alguns aspectos, como sua personalidade din\u00e2mica, mas tamb\u00e9m pode ser negativo. Os \u00edndices de ansiedade s\u00e3o bem altos, bem como outros problemas psicol\u00f3gicos.<\/p>\n\n\n\n

Gera\u00e7\u00e3o Z<\/h3>\n\n\n\n
\"O<\/figure>\n\n\n\n

Existe uma brincadeira na internet que os anos 2000 foram ontem, mas eles j\u00e1 tem mais de 20 anos. Nesse meio tempo nasceram novas crian\u00e7as e elas cresceram. O Y est\u00e1 envelhecendo, e o Z est\u00e1 chegando. A tal \u201cGera\u00e7\u00e3o Z\u201d nasceu entre 1995 e 2010. <\/p>\n\n\n\n

Nascidos imersos em informa\u00e7\u00e3o, a Gera\u00e7\u00e3o Z \u00e9 multitarefa, \u00e1gil e ativista. Eles gostam de se expressar, de fazer parte de movimentos e comunidades. Tem um senso cr\u00edtico desenvolvido, e s\u00e3o mais pragm\u00e1ticos que a dire\u00e7\u00e3o anterior, preocupados com dinheiro e boas condi\u00e7\u00f5es de vida.<\/p>\n\n\n\n

Sabendo o que cada gera\u00e7\u00e3o busca, voc\u00ea vai conseguir vender melhor para eles. E se voc\u00ea quer vender, conhe\u00e7a o LeadStation, um gestor de vendas online capaz de ajudar sua empresa a vender e fidelizar seus clientes.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Para estudar e entender melhor o comportamento de pessoas de diferentes idades, se desenvolveu o conceito de \u201cgera\u00e7\u00f5es\u201d. Cada gera\u00e7\u00e3o tem seus pr\u00f3prios h\u00e1bitos de consumo e diferen\u00e7as. Neste post vamos falar sobre a Gera\u00e7\u00e3o Y e a Gera\u00e7\u00e3o Z, […]<\/p>\n","protected":false},"author":6,"featured_media":704,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[12,71,72,74,73,34],"class_list":["post-703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vendas","tag-crm","tag-geracao-y","tag-geracao-z","tag-geracoes","tag-millenials","tag-vendas"],"yoast_head":"\nGera\u00e7\u00e3o Y e Z: quais as diferen\u00e7as? - Blog Leadstation<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabe o que s\u00e3o as gera\u00e7\u00f5es? Conhece as gera\u00e7\u00f5es chamadas de X e Y? Sabe como diferenci\u00e1-las? 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