{"id":627,"date":"2022-11-29T08:00:00","date_gmt":"2022-11-29T11:00:00","guid":{"rendered":"https:\/\/blog.leadstation.com.br\/?p=627"},"modified":"2022-11-25T15:11:45","modified_gmt":"2022-11-25T18:11:45","slug":"neurovendas","status":"publish","type":"post","link":"https:\/\/blog.leadstation.com.br\/index.php\/2022\/11\/29\/neurovendas\/","title":{"rendered":"Voc\u00ea sabe o que s\u00e3o neurovendas?"},"content":{"rendered":"\n<p>Nesse blog j\u00e1 explicamos mais de uma vez que vender \u00e9 muito mais do que um dom, ou um discurso persuasivo. Existe uma ci\u00eancia por tr\u00e1s, que procura determinar o comportamento humano em determinadas situa\u00e7\u00f5es, buscando oferecer um roteiro de vendas que ofere\u00e7a maiores chances de fechar neg\u00f3cio. Um passo adiante foi dado com o surgimento do conceito de neurovenda.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que s\u00e3o neurovendas?<\/h2>\n\n\n\n<p>Neurovendas \u00e9 um conceito que surgiu nos anos 1970 nos Estados Unidos. Ele foi desenvolvido para encontrar os setores do c\u00e9rebro respons\u00e1veis pela decis\u00e3o de compra. Dividindo o c\u00e9rebro, descobriu-se tr\u00eas partes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00e9rebro mam\u00edfero<\/strong>: parte respons\u00e1vel pelo lado emocional;<\/li>\n\n\n\n<li><strong>C\u00e9rebro racional<\/strong>: respons\u00e1vel pela criatividade;<\/li>\n\n\n\n<li><strong>C\u00e9rebro reptiliano<\/strong>: respons\u00e1vel pela sobreviv\u00eancia.<\/li>\n<\/ul>\n\n\n\n<p>E \u00e9 no c\u00e9rebro reptiliano que est\u00e1 o segredo para as vendas. A neurovenda determinou que \u00e9 poss\u00edvel, atrav\u00e9s de gatilhos emocionais, estimular essa regi\u00e3o para aumentar suas chances de fechar neg\u00f3cio. Com base nesse conhecimento, e atrav\u00e9s de estrat\u00e9gias, voc\u00ea pode aumentar suas chances de fechar neg\u00f3cios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Os pilares do c\u00e9rebro reptiliano<\/h2>\n\n\n\n<p>O c\u00e9rebro reptiliano tem determinados pilares, tipos de comportamentos que podemos prever e s\u00e3o importantes na hora da venda. O <strong>egocentrismo<\/strong>, em que a pessoa se coloca acima de tudo, e inserir a necessidade de consumir, de adquirir um bem material. O <strong>contraste <\/strong>\u00e9 outro, em que o ser humano precisa tomar decis\u00f5es r\u00e1pidas, geralmente \u201csim\u201d ou \u201cn\u00e3o\u201d.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>Outros pilares importantes s\u00e3o o de <strong>come\u00e7o e fim<\/strong> e o de <strong>emo\u00e7\u00e3o<\/strong>. Atrav\u00e9s do primeiro, que \u00e9 sobre a explora\u00e7\u00e3o de discursos, voc\u00ea consegue passar uma informa\u00e7\u00e3o com in\u00edcio, meio e fim. E a emo\u00e7\u00e3o \u00e9 para, bemm, apesar para o emiocnal das pessoas, em uma tentativa de convencimento.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Como fazer a neurovenda<\/h3>\n\n\n\n<p>Siga os seguintes passos, usando os elementos que a neurovenda descobriu no c\u00e9rebro reptiliano:<\/p>\n\n\n\n<p>1- Use o emocional para atrair a aten\u00e7\u00e3o do prospect. Destaque bastante as vantagens de seu produto e o benef\u00edcio da aquisi\u00e7\u00e3o, bem como sua necessidade dele;<\/p>\n\n\n\n<p>2- Conhe\u00e7a o seu cliente, e saiba o que o difere de sua concorr\u00eancia;<\/p>\n\n\n\n<p>3- Tenha um discurso pronto e seja claro nos seus diferenciais;<\/p>\n\n\n\n<p>4- Trabalhe usando gatilhos mentais para reduzir as obje\u00e7\u00f5es.&nbsp;<\/p>\n\n\n\n<p>Usando essas estrat\u00e9gias, voc\u00ea vai perceber que vai ficar mais f\u00e1cil fazer suas vendas. Sempre ressaltamos que vender \u00e9 um trabalho que exige planejamento, exige um roteiro de qualidade. O conhecimento da neurovenda vai ajudar voc\u00ea a construir esse roteiro, vai ajudar voc\u00ea a melhorar seus resultados. Ent\u00e3o boas vendas!<\/p>\n\n\n\n<p><strong>Veja tamb\u00e9m<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2022\/11\/22\/estrategias-aumentar-vendas-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cinco estrat\u00e9gias para aumentar suas vendas online<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2022\/08\/16\/como-fazer-venda-consultiva\/\" target=\"_blank\" rel=\"noreferrer noopener\">Como fazer vendas consultivas<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nesse blog j\u00e1 explicamos mais de uma vez que vender \u00e9 muito mais do que um dom, ou um discurso persuasivo. Existe uma ci\u00eancia por tr\u00e1s, que procura determinar o comportamento humano em determinadas situa\u00e7\u00f5es, buscando oferecer um roteiro de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":628,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[34],"class_list":["post-627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vendas","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Voc\u00ea sabe o que s\u00e3o neurovendas? - Blog Leadstation<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabe o que \u00e9 a chamada neurovenda? 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