{"id":597,"date":"2022-10-05T09:36:41","date_gmt":"2022-10-05T12:36:41","guid":{"rendered":"https:\/\/blog.leadstation.com.br\/?p=597"},"modified":"2022-10-05T09:36:43","modified_gmt":"2022-10-05T12:36:43","slug":"black-friday","status":"publish","type":"post","link":"https:\/\/blog.leadstation.com.br\/index.php\/2022\/10\/05\/black-friday\/","title":{"rendered":"O que \u00e9 Black Friday? Saiba tudo sobre a data"},"content":{"rendered":"\n<p>Uma tradi\u00e7\u00e3o que veio de fora dos Estados Unidos nos \u00faltimos anos e est\u00e1 cada vez mais s\u00f3lida no imagin\u00e1rio brasileiro \u00e9 a Black Friday. Uma data onde s\u00e3o oferecidos descontos interessantes e as pessoas esperam para fazer as compras de final do ano. Mas de onde isso veio. E mais, isso acontece mesmo, ou \u00e9 tudo uma grande, como alguns dizem, Black Fraude?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 essa tal de Black Friday?<\/h2>\n\n\n\n<p>Black Friday (Sexta-Feira Negra em ingl\u00eas) surgiu nos Estados Unidos nos anos 1980. Ela acontece sempre nas sextas-feiras depois do Dia de A\u00e7\u00e3o de Gra\u00e7as, um importante feriado hist\u00f3rico de seu pa\u00eds e que acontece no final de novembro. As grandes lojas aproveitam essa data para liquidar o estoque e se preparar para o Natal. Tem quem aproveite para comprar seus presentes mais cedo.<\/p>\n\n\n\n<p>Com a chegada de muitas dessas redes no Brasil, elas come\u00e7aram a trazer essa pr\u00e1tica. O nome come\u00e7ou a se popularizar, mas n\u00e3o sem pol\u00eamica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Surge a Black Fraude<\/h3>\n\n\n\n<p>O problema \u00e9 que no primeiro ano, principalmente, os descontos n\u00e3o foram significativos. Em alguns casos eles sequer existiram. O que muitas empresas fizeram foi aumentar os pre\u00e7os de maneira artificial, para que o pre\u00e7o original parecesse estar com desconto. A internet n\u00e3o perdoou, com as redes sociais chamando a data de \u201cBlack Fraude\u201d.<\/p>\n\n\n\n<p>Limpar a imagem da data foi um trabalho que levou bastante tempo. O Procon precisou intervir, fazendo uma fiscaliza\u00e7\u00e3o especial durante a data. Foram desenvolvidas campanhas de conscientiza\u00e7\u00e3o, explicando para pessoas que elas precisam sempre verificar os pre\u00e7os dias antes, para saber se os descontos s\u00e3o verdadeiros.<\/p>\n\n\n\n<p>Com o tempo, felizmente, as principais redes de varejo se conscientizaram e as pessoas come\u00e7aram a confiar mais na data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Afinal, a Black Friday pode ajudar o meu neg\u00f3cio?<\/h2>\n\n\n\n<p>O fato \u00e9 que o n\u00famero de vendas aumenta bastante durante a Black Friday. Nos \u00faltimos anos a data foi uma das que mais movimentou a economia durante o ano. As pessoas j\u00e1 est\u00e3o se condicionando a esperar os valores mais atrativos do per\u00edodo, especialmente para compras de valor mais elevado.&nbsp;<\/p>\n\n\n\n<p>Sua empresa pode se beneficiar muito desse per\u00edodo, independente do seu neg\u00f3cio. J\u00e1 existem redes que fazem a Semana Black, ou mesmo Mes Black. Tudo para aproveitar esse momento. N\u00e3o perca tempo e fa\u00e7a suas pr\u00f3prias estrat\u00e9gias para isso!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uma tradi\u00e7\u00e3o que veio de fora dos Estados Unidos nos \u00faltimos anos e est\u00e1 cada vez mais s\u00f3lida no imagin\u00e1rio brasileiro \u00e9 a Black Friday. Uma data onde s\u00e3o oferecidos descontos interessantes e as pessoas esperam para fazer as compras [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":598,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[55,34],"class_list":["post-597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vendas","tag-black-friday","tag-vendas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>O que \u00e9 Black Friday? Saiba tudo sobre a data - Blog Leadstation<\/title>\n<meta name=\"description\" content=\"A Black Friday j\u00e1 entrou no imagin\u00e1rio brasileiro. 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