{"id":446,"date":"2021-12-21T08:00:00","date_gmt":"2021-12-21T11:00:00","guid":{"rendered":"https:\/\/blog.leadstation.com.br\/?p=446"},"modified":"2021-11-29T10:13:49","modified_gmt":"2021-11-29T13:13:49","slug":"lgpd-maneiras-obter-optin-optout-clientes","status":"publish","type":"post","link":"https:\/\/blog.leadstation.com.br\/index.php\/2021\/12\/21\/lgpd-maneiras-obter-optin-optout-clientes\/","title":{"rendered":"LGPD &#8211; Maneiras de obter o optin e optout dos seu clientes"},"content":{"rendered":"\n<p>A implementa\u00e7\u00e3o da Lei Geral de Prote\u00e7\u00e3o de Dados Pessoais tornou muitas das pr\u00e1ticas de marketing digital anteriores bastante question\u00e1veis. Para muitos, \u00e9 dif\u00edcil saber como proceder sem arriscar puni\u00e7\u00f5es. Vamos ajudar voc\u00ea a conseguir o optin e optout sem riscos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 optin e optout?<\/h2>\n\n\n\n<p>O optin \u00e9 quando o usu\u00e1rio da internet autoriza sua empresa a enviar seu conte\u00fado para ele. Por algum motivo, n\u00e3o especificado, o usu\u00e1rio passou seu endere\u00e7o de e-mail para voc\u00ea com a autoriza\u00e7\u00e3o de envio de material.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Conhe\u00e7a os tipos de optin<\/h3>\n\n\n\n<p>Existem tr\u00eas tipos de optin: soft, single e double. Conhe\u00e7a cada um deles:<\/p>\n\n\n\n<p><strong>Soft<\/strong>: o usu\u00e1rio passou seu e-mail para sua empresa por algum motivo, seja reuni\u00e3o, seja atrav\u00e9s de um contato. E voc\u00ea come\u00e7ou a enviar seu material para ele.<\/p>\n\n\n\n<p><strong>Single<\/strong>: o usu\u00e1rio expressa o desejo de receber seu material atrav\u00e9s de alguma assinatura. Ele se cadastra na sua newsletter, por exemplo. Essa \u00e9 uma autoriza\u00e7\u00e3o segura.<\/p>\n\n\n\n<p><strong>Double<\/strong>: Al\u00e9m de assinar, igual \u00e9 realizado no optin single, o usu\u00e1rio tamb\u00e9m tem uma segunda a\u00e7\u00e3o, geralmente respondendo um e-mail. Com isso a seguran\u00e7a \u00e9 ainda maior.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O que \u00e9 o optout?<\/h3>\n\n\n\n<p>O optout \u00e9 quando sua empresa d\u00e1 a oportunidade do usu\u00e1rio se descadastrar de sua lista de e-mail marketing. Isso \u00e9 para quando ele n\u00e3o se sente mais \u00e0 vontade, ou n\u00e3o tem mais o interesse em seu material. Ele desautoriza os envios, acabando com a rela\u00e7\u00e3o.<\/p>\n\n\n\n<p>Mas por que eu faria isso? Porque no <a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2021\/05\/11\/e-mail-marketing-porque-voce-precisa-ferramenta\/\">e-mail marketing<\/a> moderno, voc\u00ea n\u00e3o quer mais enviar suas mensagens para qualquer um, e sim para pessoas que realmente tenham o interesse no que voc\u00ea quer dizer. Manter um usu\u00e1rio descontente s\u00f3 vai prejudicar sua imagem e suas m\u00e9tricas de reputa\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A LGPD e optin e optout<\/h2>\n\n\n\n<p>Agora, com a LGPD, \u00e9 preciso que sua empresa tenha um cuidado maior na hora de captar os leads para sua campanha. Fica determinado que todas as empresas precisam do consentimento do usu\u00e1rio para enviar mensagens para ele, e tamb\u00e9m precisa sempre oferecer a possibilidade de remover esse consentimento.<\/p>\n\n\n\n<p>O que isso quer dizer, em se tratando de optin e optout? Que o soft optin n\u00e3o \u00e9 mais uma op\u00e7\u00e3o v\u00e1lida, pelo menos n\u00e3o de acordo com a LGPD. O ideal \u00e9 que voc\u00ea busque sempre a op\u00e7\u00e3o de double optin. E sempre ofere\u00e7a, em todos os seus e-mails, o optout.<\/p>\n\n\n\n<p>Com isso voc\u00ea vai estar em conformidade com a legisla\u00e7\u00e3o, e com um relacionamento mais aberto e pr\u00f3ximo com seus contatos. Pense em como isso pode fazer a diferen\u00e7a com sua empresa!<\/p>\n\n\n\n<p><strong>Veja tamb\u00e9m<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2021\/09\/14\/lgpd-afetou-e-mail-marketing\/\">Como a LGPD afetou seu e-mail marketing?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A implementa\u00e7\u00e3o da Lei Geral de Prote\u00e7\u00e3o de Dados Pessoais tornou muitas das pr\u00e1ticas de marketing digital anteriores bastante question\u00e1veis. Para muitos, \u00e9 dif\u00edcil saber como proceder sem arriscar puni\u00e7\u00f5es. Vamos ajudar voc\u00ea a conseguir o optin e optout sem [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[39,16,35,28],"class_list":["post-446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-automacao-de-e-mail-marketing","tag-e-mail-marketing","tag-lgpd","tag-mailtop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LGPD - Maneiras de obter o optin e optout dos seu clientes - Blog Leadstation<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabe o que \u00e9 um optin e um optout? 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