{"id":439,"date":"2021-12-07T08:00:00","date_gmt":"2021-12-07T11:00:00","guid":{"rendered":"https:\/\/blog.leadstation.com.br\/?p=439"},"modified":"2021-11-25T08:46:56","modified_gmt":"2021-11-25T11:46:56","slug":"importancia-reputacao-caixa-entrada","status":"publish","type":"post","link":"https:\/\/blog.leadstation.com.br\/index.php\/2021\/12\/07\/importancia-reputacao-caixa-entrada\/","title":{"rendered":"Qu\u00e3o importante \u00e9 a sua reputa\u00e7\u00e3o para alcan\u00e7ar a caixa de entrada?"},"content":{"rendered":"\n<p>Pode parecer bobagem, mas os provedores de envio de e-mail levam muito a s\u00e9rio sua reputa\u00e7\u00e3o. Estar de acordo com as boas pr\u00e1ticas das ferramentas de disparo pode ser a diferen\u00e7a entre a caixa de entrada do usu\u00e1rio e sua caixa de spam.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por que os provedores de e-mail marketing se preocupam com a sua reputa\u00e7\u00e3o?<\/h2>\n\n\n\n<p>A fun\u00e7\u00e3o dos provedores de <a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2021\/05\/11\/e-mail-marketing-porque-voce-precisa-ferramenta\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-mail marketing<\/a> \u00e9 oferecer uma experi\u00eancia de qualidade para seus usu\u00e1rios. Enviar conte\u00fado de pouca qualidade \u00e9 pedir para perder seus clientes para outros servi\u00e7os.\u00a0<\/p>\n\n\n\n<p>Como garantir que esse conte\u00fado seja de qualidade? Eles se baseiam em c\u00e1lculos de reputa\u00e7\u00e3o, em como seu neg\u00f3cio respeita as boas pr\u00e1ticas indicadas por cada servi\u00e7o. Caso voc\u00ea n\u00e3o siga as indica\u00e7\u00f5es, voc\u00ea receber\u00e1 uma m\u00e1 reputa\u00e7\u00e3o, e ser\u00e1 considerado um spammer. Portanto, suas mensagens v\u00e3o ter mais dificuldade em chegar at\u00e9 a caixa de entrada dos usu\u00e1rios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que faz a diferen\u00e7a na reputa\u00e7\u00e3o?<\/h2>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/DDesqIJwptPiu_C2xicvA-9UW7SQOC0wZTYFgVSvedgdtIYJlFw5Erv5TIRBjZLcNUlCGMzQsS3XOO5IEGhH2TK4Ws_Qm1J2x9bn5by0cUKxsKBLTA3OfCB71jxXqQW4YOpGYwcY\" alt=\"\" width=\"839\" height=\"196\"\/><\/figure>\n\n\n\n<p>Isso n\u00e3o quer dizer, por\u00e9m, que elas diferem muito entre si. Os c\u00e1lculos, em si, possuem m\u00e9tricas diferentes para avaliar, mas o comportamento do usu\u00e1rio \u00e9 geralmente muito parecido. Confira algumas sugest\u00f5es que funcionam na maioria dos servi\u00e7os:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1- Higiene suas listas de contatos<\/h3>\n\n\n\n<p>N\u00e3o importa se sua lista de contatos \u00e9 muito extensa, o que importa \u00e9 o quanto eles interagem com voc\u00ea. Voc\u00ea precisa tomar atitudes caso os contatos n\u00e3o abram seus e-mails. Tente reengajar, se poss\u00edvel, os contatos que interagem, mas se n\u00e3o der certo, seguir enviando conte\u00fado vai apenas prejudicar sua reputa\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2- Monitore a reputa\u00e7\u00e3o de seu dom\u00ednio<\/h3>\n\n\n\n<p>Suas atividades de envio acabam influenciando tamb\u00e9m seu dom\u00ednio, que acaba desenvolvendo uma reputa\u00e7\u00e3o. \u00c9 importante ent\u00e3o fazer uma avalia\u00e7\u00e3o constante de qual \u00e9 a sua reputa\u00e7\u00e3o, para evitar surpresas desagrad\u00e1veis. Caso poucos dados estejam dispon\u00edveis, significa que voc\u00ea ainda n\u00e3o enviou o bastante.&nbsp;<\/p>\n\n\n\n<p>Recomendamos as ferramentas: <a href=\"https:\/\/talosintelligence.com\/reputation_center?__cf_chl_jschl_tk__=pmd_915dfd0e4d0ca4dbccadf16f34fb4ea48a11daef-1633442801-0-gqNtZGzNAiKjcnBszQbO\" target=\"_blank\" rel=\"noreferrer noopener\">Talos Intelligence<\/a>, <a href=\"https:\/\/www.barracudacentral.org\/lookups\/lookup-reputation\" target=\"_blank\" rel=\"noreferrer noopener\">Barracuda<\/a> e <a href=\"https:\/\/www.trustedsource.org\/en\/feedback\/url?action=checksingle\" target=\"_blank\" rel=\"noreferrer noopener\">McAffe<\/a>.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3- Verifique as blacklists<\/h3>\n\n\n\n<p>Outro ponto importante \u00e9 evitar as blacklists, as listas negras dos provedores. Sempre verifique se seus provedores e dom\u00ednios est\u00e3o nessas listas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4- Identifique os relatos de spam<\/h3>\n\n\n\n<p>Caso voc\u00ea comece a cair no spam, \u00e9 preciso investigar o que est\u00e1 acontecendo. Verifique sua estrat\u00e9gia e seus envios, para impedir que isso se torne uma constante.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conhe\u00e7a o Mailtop<\/h2>\n\n\n\n<p>O <a href=\"https:\/\/www.mailtop.com.br\" target=\"_blank\" rel=\"noreferrer noopener\">Mailtop<\/a> \u00e9 a indica\u00e7\u00e3o da LeadStation para envios de e-mail marketing. \u00c9 uma ferramenta de marketing digital que dispara mensagens. Ela \u00e9 de f\u00e1cil uso, com templates personaliz\u00e1veis e responsivos. Possui tamb\u00e9m <a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2021\/09\/28\/fluxos-automacao-para-reduzir-tempo-convercao\/\" target=\"_blank\" rel=\"noreferrer noopener\">fluxos de automa\u00e7\u00e3o<\/a> f\u00e1ceis de programar, bem como listas de segmenta\u00e7\u00e3o.<\/p>\n\n\n\n<p>Tamb\u00e9m possui uma s\u00e9rie de cuidados, para evitar que voc\u00ea perca reputa\u00e7\u00e3o e comece a cair na lista de spam dos usu\u00e1rios. Conhe\u00e7a melhor o Mailtop!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pode parecer bobagem, mas os provedores de envio de e-mail levam muito a s\u00e9rio sua reputa\u00e7\u00e3o. Estar de acordo com as boas pr\u00e1ticas das ferramentas de disparo pode ser a diferen\u00e7a entre a caixa de entrada do usu\u00e1rio e sua [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[16,28],"class_list":["post-439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-e-mail-marketing","tag-mailtop"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Qu\u00e3o importante \u00e9 a sua reputa\u00e7\u00e3o para alcan\u00e7ar a caixa de entrada? - Blog Leadstation<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabe da import\u00e2ncia da reputa\u00e7\u00e3o de seu dom\u00ednio, na hora de enviar e-mail marketing? 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