{"id":435,"date":"2021-11-30T08:00:00","date_gmt":"2021-11-30T11:00:00","guid":{"rendered":"https:\/\/blog.leadstation.com.br\/?p=435"},"modified":"2021-10-22T17:50:43","modified_gmt":"2021-10-22T20:50:43","slug":"integracao-crm-favorecer-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/blog.leadstation.com.br\/index.php\/2021\/11\/30\/integracao-crm-favorecer-e-mail-marketing\/","title":{"rendered":"Como a integra\u00e7\u00e3o com o CRM pode favorecer sua estrat\u00e9gia de e-mail marketing"},"content":{"rendered":"\n

Toda estrat\u00e9gia de e-mail marketing bem feita envolve o uso de dados e informa\u00e7\u00f5es sobre os clientes e oportunidades para os quais as mensagens v\u00e3o ser enviadas. Quanto mais informa\u00e7\u00f5es dispon\u00edveis, maiores as chances de suas campanhas atingirem o sucesso esperado. E a\u00ed que a integra\u00e7\u00e3o com o CRM faz a diferen\u00e7a.<\/p>\n\n\n\n

A import\u00e2ncia da integra\u00e7\u00e3o do CRM com o e-mail marketing<\/h2>\n\n\n\n

O CRM \u00e9 um gestor de relacionamento com o cliente que re\u00fane as informa\u00e7\u00f5es dispon\u00edveis sobre eles. Todos os dados cadastrais e tamb\u00e9m registro das intera\u00e7\u00f5es acabam nesse software, o que \u00e9 fundamental para entender essa oportunidade e como se desenvolve o relacionamento de ambos, seja at\u00e9 o fechamento, seja at\u00e9 a perda do lead.<\/p>\n\n\n\n

Combinadas com o e-mail marketing<\/a>, essas informa\u00e7\u00f5es podem garantir uma segmenta\u00e7\u00e3o e um fluxo de automa\u00e7\u00e3o<\/a> muito mais competente. Enviar apenas conte\u00fado de interesse do usu\u00e1rio fica ainda mais f\u00e1cil, o que favorece suas estrat\u00e9gias.<\/p>\n\n\n\n

Como as estrat\u00e9gias de e-mail marketing podem se beneficiar<\/h3>\n\n\n\n

Quanto mais refinados forem seus fluxos de automa\u00e7\u00e3o e sua segmenta\u00e7\u00e3o, mais ben\u00e9fica ser\u00e1 a integra\u00e7\u00e3o entre CRM e ferramenta de e-mail marketing. Como voc\u00ea vai oferecer uma gama muito maior de dados para a ferramenta, vai poder fazer uma segmenta\u00e7\u00e3o mais detalhada, usando o hist\u00f3rico do usu\u00e1rio para melhorar o atendimento.<\/p>\n\n\n\n

Isso vai aumentar as chances de voc\u00ea impactar seu cliente e fechar neg\u00f3cio. Usar as duas ferramentas ao mesmo tempo vai ajudar bastante no seu relacionamento, sabendo quando enviar e o que enviar.<\/p>\n\n\n\n

Como o LeadStation pode ajudar sua empresa<\/h2>\n\n\n\n

O LeadStation \u00e9 um gestor de vendas online, um CRM capaz de organizar as informa\u00e7\u00f5es e vendas de sua empresa. Ele possui diversas ferramentas e funcionalidades para aumentar suas chances de convers\u00e3o. <\/p>\n\n\n\n

Um sistema personaliz\u00e1vel, com filtros e tags para melhor monitorar os contatos, e tamb\u00e9m processos de automa\u00e7\u00e3o para garantir que tudo funcione corretamente. E o melhor: voc\u00ea pode usar direto em um dispositivo m\u00f3vel, seja celular ou tablet.<\/p>\n\n\n\n

Conhe\u00e7a o LeadStation e saiba mais!<\/p>\n","protected":false},"excerpt":{"rendered":"

Toda estrat\u00e9gia de e-mail marketing bem feita envolve o uso de dados e informa\u00e7\u00f5es sobre os clientes e oportunidades para os quais as mensagens v\u00e3o ser enviadas. Quanto mais informa\u00e7\u00f5es dispon\u00edveis, maiores as chances de suas campanhas atingirem o sucesso […]<\/p>\n","protected":false},"author":2,"featured_media":436,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3,5],"tags":[10,12,9,16,24],"class_list":["post-435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-email-marketing","tag-beneficios-crm","tag-crm","tag-crm-leadstation","tag-e-mail-marketing","tag-marketing-digital"],"yoast_head":"\nComo a integra\u00e7\u00e3o com o CRM pode favorecer sua estrat\u00e9gia de e-mail marketing - Blog Leadstation<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabe a import\u00e2ncia de integrar seu CRM com sua ferramenta de e-mail marketing? 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