{"id":423,"date":"2021-11-02T08:00:00","date_gmt":"2021-11-02T11:00:00","guid":{"rendered":"https:\/\/blog.leadstation.com.br\/?p=423"},"modified":"2021-10-21T15:56:38","modified_gmt":"2021-10-21T18:56:38","slug":"como-usar-e-mail-marketing-nutricao-leads","status":"publish","type":"post","link":"https:\/\/blog.leadstation.com.br\/index.php\/2021\/11\/02\/como-usar-e-mail-marketing-nutricao-leads\/","title":{"rendered":"Como usar o e-mail marketing na nutri\u00e7\u00e3o de leads"},"content":{"rendered":"\n

O primeiro passo para a venda online \u00e9 conseguir converter o usu\u00e1rio em lead. Depois disso, voc\u00ea precisa converter o lead para que ele feche a venda. Mas como converter esse lead? Atrav\u00e9s da nutri\u00e7\u00e3o, que \u00e9 feita especialmente via e-mail marketing.<\/p>\n\n\n\n

O que \u00e9 nutri\u00e7\u00e3o de leads?<\/h2>\n\n\n\n
\"Quando<\/figure>\n\n\n\n

Por isso existe o conceito da jornada de compra<\/a>, que o lead precisa percorrer at\u00e9 estar pronto. Seu trabalho \u00e9 ajud\u00e1-lo a percorrer esse caminho. Como voc\u00ea faz isso? Com a nutri\u00e7\u00e3o de leads.<\/p>\n\n\n\n

Nutrir um lead \u00e9 enviar conte\u00fado e material para o lead, informando-o sobre o seu problema. \u00c9 mais do que s\u00f3 enviar promo\u00e7\u00f5es ou cat\u00e1logos de produtos. \u00c9 realmente atender as necessidades do usu\u00e1rio, tentar entender seu problema e dar sugest\u00f5es para sua resolu\u00e7\u00e3o. \u00d3bvio que o objetivo final \u00e9 a venda do seu produto ou servi\u00e7o, mas esta d\u00e1 em um segundo momento. <\/p>\n\n\n\n

A import\u00e2ncia da nutri\u00e7\u00e3o<\/h3>\n\n\n\n

Por que focar em responder d\u00favidas e resolver problemas? Porque a\u00ed o usu\u00e1rio deixa de enxergar voc\u00ea e sua empresa como um vendedor, algu\u00e9m preocupado apenas no lucro, e sim em algu\u00e9m realmente interessado no bem estar. E caso demonstre conhecimento sobre sua \u00e1rea de atua\u00e7\u00e3o, ser\u00e1 considerado uma autoridade. Esse \u00e9 o objetivo: ser uma autoridade.<\/p>\n\n\n\n

Pessoas compram de autoridades. Se eles acreditarem que voc\u00ea \u00e9 uma autoridade em sua \u00e1rea, eles v\u00e3o comprar mais, e gastando mais dinheiro, do que fariam se voc\u00ea n\u00e3o fosse essa autoridade.<\/p>\n\n\n\n

Por que o e-mail marketing \u00e9 uma importante ferramenta de nutri\u00e7\u00e3o<\/h2>\n\n\n\n

O e-mail marketing se torna uma ferramenta importante na hora da nutri\u00e7\u00e3o porque oferece op\u00e7\u00f5es para os diferentes est\u00e1gios da jornada de compra. V\u00e3o desde os e-mails pr\u00e9-programados para quem preencher formul\u00e1rios e se tornar o lead at\u00e9 e-mails diretos para o cliente, na hora de fechar o neg\u00f3cio. <\/p>\n\n\n\n

O CRM como aliado dos e-mails<\/h3>\n\n\n\n
\"Para<\/figure>\n\n\n\n

Para esse registro, um CRM \u00e9 uma importante ferramenta. Como ele re\u00fane as principais informa\u00e7\u00f5es sobre seus clientes e oportunidades, seu uso garante que voc\u00ea sempre envie o conte\u00fado correto para o contato correto.<\/p>\n\n\n\n

A Leadstation possui o CRM Leadstation, nosso gestor de vendas online. Ele \u00e9 um software de f\u00e1cil uso, que permite que voc\u00ea acompanhe a linha do tempo da oportunidade, sabendo quando e como o lead primeiro entrou em contato com voc\u00ea, e quais foram as intera\u00e7\u00f5es posteriores. Ele tamb\u00e9m possui uma ferramenta de disparos de e-mails automatizados, para conseguir os melhores resultados.<\/p>\n\n\n\n

A import\u00e2ncia da automatiza\u00e7\u00e3o<\/h3>\n\n\n\n

O e-mail marketing \u00e9 t\u00e3o importante para a nutri\u00e7\u00e3o de leads porque ele automatiza envios, fazendo com que determinados contatos recebam s\u00f3 as mensagens que eles devem receber. Essa programa\u00e7\u00e3o vai manter o usu\u00e1rio recebendo material direcionado para ele at\u00e9 atingir determinado n\u00edvel na jornada que permita sua convers\u00e3o<\/a>.\u00a0<\/p>\n\n\n\n

Seria imposs\u00edvel, ainda mais com um grande n\u00famero de clientes e oportunidades, conseguir nutrir de maneira satisfat\u00f3ria a todos eles. Por isso a automa\u00e7\u00e3o \u00e9 importante<\/a>, para conseguir que um programa fa\u00e7a esse trabalho, poupando voc\u00ea e sua equipe. Claro, \u00e9 preciso programar o sistema para que os envios sejam corretos, mas a chance de erro, de esquecer algu\u00e9m, reduz em muito.<\/p>\n\n\n\n

O Mailtop<\/h3>\n\n\n\n

N\u00f3s da Leadstation indicamos o Mailtop como ferramenta de disparo de e-mails. \u00c9 uma ferramenta de f\u00e1cil uso, que funciona atrav\u00e9s de puxar e arrastar. Possui uma longa lista de templates<\/a> e banco de imagens, para que voc\u00ea consiga personalizar suas mensagens.<\/p>\n\n\n\n

O e-mail marketing<\/a> \u00e9 a principal ferramenta de nutri\u00e7\u00e3o de leads. Com ele, voc\u00ea vai ver que mais usu\u00e1rios v\u00e3o percorrer a jornada de compra e v\u00e3o fazer mais compras.<\/p>\n\n\n\n

Veja tamb\u00e9m<\/strong><\/p>\n\n\n\n

Quer saber como usar o e-mail marketing no varejo sem se tornar spam?<\/a><\/p>\n\n\n\n

Higienize sua base de clientes agora mesmo<\/a><\/p>\n\n\n\n

5 dicas para tornar seu e-mail marketing mais eficiente<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

O primeiro passo para a venda online \u00e9 conseguir converter o usu\u00e1rio em lead. Depois disso, voc\u00ea precisa converter o lead para que ele feche a venda. Mas como converter esse lead? Atrav\u00e9s da nutri\u00e7\u00e3o, que \u00e9 feita especialmente via […]<\/p>\n","protected":false},"author":2,"featured_media":424,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[39,16,23],"class_list":["post-423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-automacao-de-e-mail-marketing","tag-e-mail-marketing","tag-nutricao-de-leads"],"yoast_head":"\nComo usar o e-mail marketing na nutri\u00e7\u00e3o de leads - Blog Leadstation<\/title>\n<meta name=\"description\" content=\"Sabia que o e-mail marketing pode ser seu grande aliado na nutri\u00e7\u00e3o de leads? 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