{"id":411,"date":"2021-10-12T08:00:00","date_gmt":"2021-10-12T11:00:00","guid":{"rendered":"https:\/\/blog.leadstation.com.br\/?p=411"},"modified":"2021-09-24T11:20:06","modified_gmt":"2021-09-24T14:20:06","slug":"o-que-e-lead-scoring","status":"publish","type":"post","link":"https:\/\/blog.leadstation.com.br\/index.php\/2021\/10\/12\/o-que-e-lead-scoring\/","title":{"rendered":"O que \u00e9 Lead Scoring?"},"content":{"rendered":"\n

Um dos grandes objetivos do marketing digital \u00e9 converter o lead, fazer com que ele feche neg\u00f3cio. Foram desenvolvidas estrat\u00e9gias para entender esse processo, e facilitar seu trabalho. Uma dessas estrat\u00e9gias \u00e9 o uso do Lead Scoring.<\/p>\n\n\n\n

O que \u00e9 o Lead Scoring<\/h2>\n\n\n\n

O Lead Scoring \u00e9 uma metodologia para ranquear seus contatos, conferindo pontos para seus clientes para medir seu envolvimento com sua empresa. Esse m\u00e9todo permite que voc\u00ea determine as a\u00e7\u00f5es que o lead tomou em rela\u00e7\u00e3o com sua empresa. N\u00famero de visitas, aberturas de e-mails, cliques e outras. <\/p>\n\n\n\n

Cada intera\u00e7\u00e3o do cliente d\u00e1 determinados pontos. Conforme o cliente avan\u00e7a nos pontos, voc\u00ea tem uma no\u00e7\u00e3o do interesse dele. Quando ele atinge determinadas marcas, voc\u00ea sabe que \u00e9 o momento de tentar o neg\u00f3cio.<\/p>\n\n\n\n

Os benef\u00edcios do Lead Scoring<\/h3>\n\n\n\n
\"Conhe\u00e7a<\/figure>\n\n\n\n

Maior efici\u00eancia de vendas<\/h4>\n\n\n\n

Com o score dispon\u00edvel, \u00e9 mais f\u00e1cil para seus vendedores focarem nos leads que est\u00e3o mais preparados para a venda. Com base no score voc\u00ea sabe quem est\u00e1 interagindo, quem est\u00e1 no momento correto de abordar, e quem precisa de mais tempo para ficar preparado para iniciar negocia\u00e7\u00e3o. <\/p>\n\n\n\n

Maior efic\u00e1cia no marketing<\/h4>\n\n\n\n

Enquanto os vendedores conseguem saber, pelo Lead Scoring, quantos pontos cada lead fez, sua equipe de marketing consegue determinar quais as caracter\u00edsticas mais desejadas e importantes nas oportunidades. Cruzando os dados, \u00e9 poss\u00edvel ver o que as oportunidades t\u00eam de comum, e o que \u00e9 preciso para trazer novas oportunidades. Com isso, o objetivo \u00e9 entregar leads com mais condi\u00e7\u00f5es de fechar.<\/p>\n\n\n\n

Melhor alinhamento entre marketing e vendas<\/h4>\n\n\n\n

Praticar o Lead Scoring permite uma integra\u00e7\u00e3o entre os times de venda e marketing de sua empresa. Ambos os times conseguem ver quais s\u00e3o os fatores importantes para os leads, o que deve ser considerado quando \u00e9 feito o m\u00e9todo do score. Os setores podem se aproximar para entender como melhorar esse trabalho.<\/p>\n\n\n\n

Aumento da receita<\/h4>\n\n\n\n

Como seus vendedores est\u00e3o focados em negocia\u00e7\u00e3o com quem demonstra mais interesse sobre sua empresa e seus produtos, a tend\u00eancia \u00e9 que os resultados sejam melhores. Sua empresa direciona esfor\u00e7os para oportunidades mais maduras, o que reduz o tempo de negocia\u00e7\u00e3o e aumenta a chance de fechamento. Afinal, se o lead j\u00e1 consome seu material \u2014 seja ele blog, v\u00eddeo, podcast ou outro \u2014 ele j\u00e1 foi nutrido o bastante para estar preparado para negociar, com maiores chances de fechar em rela\u00e7\u00e3o a um que n\u00e3o consome seu material.<\/p>\n\n\n\n

Veja tamb\u00e9m<\/strong><\/p>\n\n\n\n

Inbound Marketing: como essa estrat\u00e9gia pode ajudar sua empresa?<\/a><\/p>\n\n\n\n

A import\u00e2ncia do conte\u00fado na nutri\u00e7\u00e3o de leads<\/a><\/p>\n\n\n\n

Lead Score no Mailtop<\/h2>\n\n\n\n

O Mailtop<\/a> \u00e9 a ferramenta de marketing digital focada em e-mail marketing que \u00e9 recomendada pelo Leadstation. Ele possui uma fun\u00e7\u00e3o de Lead Score por campanha. Quando voc\u00ea cria a campanha, voc\u00ea determina quantos pontos quer que o usu\u00e1rio receba em cada evento, sejam positivos ou negativos.<\/p>\n\n\n\n

\"Exemplo<\/figure>\n\n\n\n

Voc\u00ea pode acompanhar tamb\u00e9m a pontua\u00e7\u00e3o dos seus contatos na sua linha do tempo. Basta acessar o perfil de cada contato, voc\u00ea v\u00ea os pontos e quais eventos geraram aquela pontua\u00e7\u00e3o.<\/p>\n\n\n\n

\"Pontos<\/figure>\n\n\n\n

Agora voc\u00ea j\u00e1 sabe o que \u00e9 o Lead Scoring e como us\u00e1-lo no Mailtop, comece a fazer testes. <\/p>\n","protected":false},"excerpt":{"rendered":"

Um dos grandes objetivos do marketing digital \u00e9 converter o lead, fazer com que ele feche neg\u00f3cio. Foram desenvolvidas estrat\u00e9gias para entender esse processo, e facilitar seu trabalho. Uma dessas estrat\u00e9gias \u00e9 o uso do Lead Scoring. O que \u00e9 […]<\/p>\n","protected":false},"author":2,"featured_media":412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[16,26,38,28,23],"class_list":["post-411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","tag-e-mail-marketing","tag-lead","tag-lead-score","tag-mailtop","tag-nutricao-de-leads"],"yoast_head":"\nO que \u00e9 Lead Scoring? - Blog Leadstation<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabe o que \u00e9 Lead Scoring? Veja como essa pr\u00e1tica pode ajudar a sua empresa a aumentar suas chances de fechar. 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