{"id":396,"date":"2021-09-14T08:00:00","date_gmt":"2021-09-14T11:00:00","guid":{"rendered":"https:\/\/blog.leadstation.com.br\/?p=396"},"modified":"2021-08-23T11:16:40","modified_gmt":"2021-08-23T14:16:40","slug":"lgpd-afetou-e-mail-marketing","status":"publish","type":"post","link":"https:\/\/blog.leadstation.com.br\/index.php\/2021\/09\/14\/lgpd-afetou-e-mail-marketing\/","title":{"rendered":"Como a LGPD afetou seu e-mail marketing?"},"content":{"rendered":"\n<p>Voc\u00ea j\u00e1 conhece a LGPD? J\u00e1 faz cerca de um m\u00eas que entrou em vigor a Lei Geral de Prote\u00e7\u00e3o de Dados (LGPD), que mudou a maneira com que as empresas podem tratar os dados dos seus clientes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A LGPD afetou o seu neg\u00f3cio?<\/h2>\n\n\n\n<p>Voc\u00ea precisou alterar muitos dos seus procedimentos agora que a LGPD est\u00e1 em execu\u00e7\u00e3o? Fluxos e opera\u00e7\u00f5es foram organizadas de maneira a estar em conformidade com a legisla\u00e7\u00e3o? Seu principal objetivo agora precisa ser a prote\u00e7\u00e3o dos dados individuais de seus clientes.<\/p>\n\n\n\n<p>Eles s\u00e3o responsabilidade de sua empresa, e se voc\u00ea usa opera\u00e7\u00f5es com esses dados, qualquer problema que ocorra ser\u00e1 de responsabilidade sua. Independente de ser dado f\u00edsico ou virtual, de ser cliente, prospect ou outro.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Voc\u00ea sabe o que \u00e9 um dado individual?<\/h3>\n\n\n\n<p>Dado individual \u00e9 uma informa\u00e7\u00e3o relacionada a uma pessoa f\u00edsica. Caso esses dados sejam combinados, ser\u00e1 poss\u00edvel identificar seu propriet\u00e1rio. Sua empresa precisa ter a permiss\u00e3o para tratar esses dados, para fazer opera\u00e7\u00f5es com eles.<\/p>\n\n\n\n<p>O que a lei permite \u00e9 que existam dois tipos de agentes que atuem com dados, os controladores e operadores. Controladores decidem como vai ser o tratamento realizado, e operadores realizam esse tratamento.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como a LGPD afeta o e-mail marketing?<\/h2>\n\n\n\n<p>O envio de e-mail marketing n\u00e3o \u00e9 considerado uma quebra da LGPD. O importante \u00e9 sempre respeitar os desejos do usu\u00e1rio, fazer com que ele entenda e esteja de acordo com os envios. Ao inv\u00e9s de prejudicar, a LGPD vai fazer com que voc\u00ea consiga qualificar seus leads, enviando as mensagens para quem realmente quer receber.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Agora voc\u00ea precisa do \u201copt in\u201d<\/h3>\n\n\n\n<p>A LGPD pede que voc\u00ea tenha o consentimento do usu\u00e1rio para registrar e usar seus dados. No caso do <a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2021\/05\/11\/e-mail-marketing-porque-voce-precisa-ferramenta\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-mail marketing<\/a>, isso significa que voc\u00ea precisa do \u201copt in\u201d dele, uma confirma\u00e7\u00e3o que ele aceita receber seu material.<\/p>\n\n\n\n<p>Na maioria das vezes, basta o pr\u00f3prio usu\u00e1rio preencher seus dados em um formul\u00e1rio e clicar no \u201cconfirma\u201d para que ele receba seu e-mail marketing. Isso quer dizer que ele escolheu se cadastrar e ceder seus dados, por isso vai receber suas mensagens.<\/p>\n\n\n\n<p>Nem sempre precisa ser exatamente um formul\u00e1rio preenchido. Talvez at\u00e9 mesmo um \u201cdesejo receber esse e outros materiais\u201d pode ser considerado um opt in.&nbsp;<\/p>\n\n\n\n<p>O que importa \u00e9 que agora a pr\u00e1tica de spam, que j\u00e1 era question\u00e1vel, \u00e9 ainda pior. Ficar enviando muitos e-mails para algu\u00e9m que n\u00e3o quer receber \u00e9 uma atividade que pode at\u00e9 mesmo causar problemas, por isso cuidado.<\/p>\n\n\n\n<p><strong>Veja tamb\u00e9m<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2021\/06\/22\/quer-saber-como-usar-e-mail-marketing-varejo-spam\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quer saber como usar o e-mail marketing no varejo sem se tornar spam?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2021\/06\/15\/automacao-e-mail-marketing-precisa-conhecer\/\" target=\"_blank\" rel=\"noreferrer noopener\">Automa\u00e7\u00e3o de e-mail marketing, voc\u00ea precisa conhecer<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea j\u00e1 conhece a LGPD? J\u00e1 faz cerca de um m\u00eas que entrou em vigor a Lei Geral de Prote\u00e7\u00e3o de Dados (LGPD), que mudou a maneira com que as empresas podem tratar os dados dos seus clientes.&nbsp; A LGPD [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":397,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[16,35],"class_list":["post-396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-e-mail-marketing","tag-lgpd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Como a LGPD afetou seu e-mail marketing? - Blog Leadstation<\/title>\n<meta name=\"description\" content=\"Sua empresa j\u00e1 sabe como funciona o LGPD? 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