{"id":331,"date":"2021-08-24T08:00:00","date_gmt":"2021-08-24T11:00:00","guid":{"rendered":"https:\/\/blog.leadstation.com.br\/?p=331"},"modified":"2021-08-18T10:52:32","modified_gmt":"2021-08-18T13:52:32","slug":"voce-sabe-como-funciona-cookies-remarketing-retargeting","status":"publish","type":"post","link":"https:\/\/blog.leadstation.com.br\/index.php\/2021\/08\/24\/voce-sabe-como-funciona-cookies-remarketing-retargeting\/","title":{"rendered":"Voc\u00ea sabe como funciona Cookies, Remarketing e Retargeting?"},"content":{"rendered":"\n<p>Voc\u00ea j\u00e1 pesquisou um produto na internet, e depois disso viu ele em todos os an\u00fancios poss\u00edveis, em todos os lugares? Voc\u00ea n\u00e3o sabe como as empresas sabem desse seu interesse? Neste post n\u00f3s vamos te ajudar a entender, e tamb\u00e9m a saber fazer isso voc\u00ea tamb\u00e9m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Entenda o cookie<\/h2>\n\n\n\n<p>\u201cCookie\u201d, palavra em ingl\u00eas para biscoito. Sempre que voc\u00ea entra em um site, ele encaminha para seu computador um pequeno arquivo de texto, bastante b\u00e1sico, com um registro de suas intera\u00e7\u00f5es.<\/p>\n\n\n\n<p>Gra\u00e7as a esse pequeno arquivo, voc\u00ea tem registrado em seu computador suas prefer\u00eancias. Quando voc\u00ea olha um produto, fica registrado em seu computador. E a\u00ed entram as estrat\u00e9gias de retargeting e remarketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que s\u00e3o estrat\u00e9gias de retargeting?<\/h2>\n\n\n\n<p>\u201cRetargeting\u201d \u00e9 outra express\u00e3o em ingl\u00eas. Nesse caso, podemos dizer que significa \u201cmirar de novo\u201d. Essa pr\u00e1tica consiste em seguir apresentando um produto que o usu\u00e1rio j\u00e1 visitou, para que ele se conven\u00e7a a compr\u00e1-lo.<\/p>\n\n\n\n<p>Como seu computador salvou, atrav\u00e9s do cookie, o registro do produto que voc\u00ea acessou a p\u00e1gina, ferramentas de marketing digital v\u00e3o usar esse registro para tentar convenc\u00ea-lo a comprar. O <a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2021\/05\/18\/facebook-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook Ads<\/a> e o Google Ads possuem a op\u00e7\u00e3o de ficar mostrando an\u00fancio deste produto para o cliente, para convenc\u00ea-lo a comprar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Benef\u00edcios do retargeting<\/h3>\n\n\n\n<p>O retargeting \u00e9 usado para segmentar os an\u00fancios, repetindo para o usu\u00e1rio um produto que ele j\u00e1 viu. Com isso voc\u00ea n\u00e3o s\u00f3 aumenta as chances de vender, como tamb\u00e9m diminui o Custo por Aquisi\u00e7\u00e3o de Cliente (CAC), porque voc\u00ea est\u00e1 direcionando diretamente para os clientes com desejo de comprar, reduzindo os custos com an\u00fancios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">O que \u00e9 o remarketing?<\/h3>\n\n\n\n<p>Remarketing \u00e9 uma estrat\u00e9gia semelhante ao retargeting, mas focada no <a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2021\/05\/11\/e-mail-marketing-porque-voce-precisa-ferramenta\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-mail marketing<\/a>. Ao inv\u00e9s de ficar mostrando para o cliente em an\u00fancios, voc\u00ea manda mensagens.<\/p>\n\n\n\n<p>Funciona como nesse exemplo: o usu\u00e1rio seleciona alguns produtos em um e-commerce e os coloca no carrinho. Mas por algum motivo, ele sai da compra. Ele recebe um e-mail marketing avisando que os produtos ainda est\u00e3o no carrinho, esperando por ele.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Os benef\u00edcios do remarketing<\/h3>\n\n\n\n<p>O remarketing \u00e9 positivo porque ele aumenta o n\u00famero de acessos de seu site. Ele tamb\u00e9m melhora o engajamento dos clientes e sua percep\u00e7\u00e3o de sua marca. Estreita o seu relacionamento com seus clientes.<\/p>\n\n\n\n<p>O uso de <a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2021\/05\/04\/5-formas-converter-leads-estrategias-digitais\/\" target=\"_blank\" rel=\"noreferrer noopener\">estrat\u00e9gias de marketing digital<\/a> podem ser muito ben\u00e9ficas para seu neg\u00f3cio, especialmente se combinadas com um CRM de qualidade, como o CRM Leadstation, que \u00e9 um gestor de vendas de f\u00e1cil uso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea j\u00e1 pesquisou um produto na internet, e depois disso viu ele em todos os an\u00fancios poss\u00edveis, em todos os lugares? Voc\u00ea n\u00e3o sabe como as empresas sabem desse seu interesse? Neste post n\u00f3s vamos te ajudar a entender, e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":344,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[31,24],"class_list":["post-331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markeeting-digital","tag-campanhas-de-anuncios","tag-marketing-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Voc\u00ea sabe como funciona Cookies, Remarketing e Retargeting? - Blog Leadstation<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabe porque, depois de olhar a p\u00e1gina de um produto, ele segue aparecendo? 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