{"id":312,"date":"2021-08-31T08:00:00","date_gmt":"2021-08-31T11:00:00","guid":{"rendered":"https:\/\/blog.leadstation.com.br\/?p=312"},"modified":"2021-08-18T09:06:15","modified_gmt":"2021-08-18T12:06:15","slug":"inbound-marketing","status":"publish","type":"post","link":"https:\/\/blog.leadstation.com.br\/index.php\/2021\/08\/31\/inbound-marketing\/","title":{"rendered":"Inbound Marketing: como essa estrat\u00e9gia pode ajudar sua empresa?"},"content":{"rendered":"\n

O marketing digital est\u00e1 cada vez mais em voga, com empresas de diferentes segmentos buscando estrat\u00e9gias para otimizar seus investimentos nesse novo cen\u00e1rio. E uma das grandes apostas do mercado \u00e9 o inbound marketing.
<\/p>\n\n\n\n

O que \u00e9 o inbound marketing?<\/h2>\n\n\n\n

O inbound marketing, ou marketing de atra\u00e7\u00e3o, \u00e9 uma estrat\u00e9gia que consiste em \u2014 diferente do marketing convencional \u2014 fazer com que o cliente venha at\u00e9 voc\u00ea. Para isso se cria conte\u00fado sobre a sua \u00e1rea de atua\u00e7\u00e3o, para que o cliente sinta que voc\u00ea \u00e9 uma autoridade no meio e crie confian\u00e7a com voc\u00ea.<\/p>\n\n\n\n

Esse conte\u00fado acaba por educar o lead. Melhor informado, ele consegue entender melhor sua necessidade e tomar a decis\u00e3o de compra do seu produto ou n\u00e3o.
<\/p>\n\n\n\n

Como funciona o inbound marketing?<\/h3>\n\n\n\n

Quando voc\u00ea quer fazer uma compra, voc\u00ea pesquisa sobre o produto. Essa j\u00e1 era uma pr\u00e1tica comum, agora, nos tempos da internet e do Google, isso se tornou ainda mais natural. Produtos similares, fornecedores, avalia\u00e7\u00f5es, entre outros, tudo isso \u00e9 verificado antes da compra.<\/p>\n\n\n\n

E \u00e9 a\u00ed que o inbound marketing mostra seu valor. A filosofia inbound existe justamente para captar esse cliente que est\u00e1 pesquisando. Ele vai encontrar seu material, e se informar sobre voc\u00ea. Por isso que o conte\u00fado precisa ter qualidade: \u00e9 atrav\u00e9s dele que voc\u00ea vai conquistar seu lead.
<\/p>\n\n\n\n

Mas por que informar meu cliente?<\/h3>\n\n\n\n

O cliente informado possui maior chance de comprar. Se voc\u00ea conseguir nutrir seu cliente com informa\u00e7\u00f5es relevantes, ser\u00e1 mais f\u00e1cil para ele tomar sua decis\u00e3o de compra. E se ele for nutrido por voc\u00ea, ele provavelmente vai criar um v\u00ednculo de confian\u00e7a. Afinal, voc\u00ea n\u00e3o \u00e9 s\u00f3 um vendedor que tentou empurrar algum determinado produto, voc\u00ea realmente ajudou-o com suas d\u00favidas.<\/p>\n\n\n\n

Essa confian\u00e7a e admira\u00e7\u00e3o tornam a negocia\u00e7\u00e3o mais f\u00e1cil. O cliente possui uma tend\u00eancia maior de comprar. Ele geralmente acaba gastando um pouco mais na hora da compra. E, muitas vezes, seguir\u00e1 fidelizado, consumindo seus conte\u00fados (e produtos) e poder\u00e1 at\u00e9 mesmo indicar voc\u00ea para outras pessoas.
<\/p>\n\n\n\n

Como fazer uma estrat\u00e9gia de inbound marketing?<\/h2>\n\n\n\n

Responda primeiro a pergunta: quem \u00e9 sua persona? A persona seria o cliente ideal, e toda estrat\u00e9gia de marketing digital come\u00e7a pela defini\u00e7\u00e3o dela, essa personagem que re\u00fane as caracter\u00edsticas ideais de seus clientes.<\/p>\n\n\n\n

Com essa persona j\u00e1 definida, voc\u00ea deve fazer com que ela chegue at\u00e9 voc\u00ea. Com isso voc\u00ea pode usar tanto estrat\u00e9gias de m\u00eddia org\u00e2nica, como SEO, e de m\u00eddia pagas, para atrair esse p\u00fablico at\u00e9 seu site. E convert\u00ea-los em leads.<\/p>\n\n\n\n

Como fazer essa convers\u00e3o? Existem diversas estrat\u00e9gias de convers\u00e3o, como o uso de landing pages e formul\u00e1rios, para garantir que o usu\u00e1rio fa\u00e7a a a\u00e7\u00e3o para ser convertido. Geralmente, deixar o e-mail em um formul\u00e1rio.<\/p>\n\n\n\n

\u00c9 a partir dessa convers\u00e3o que come\u00e7a o processo para a compra. E ele muitas vezes \u00e9 realizado a partir da nutri\u00e7\u00e3o. O usu\u00e1rio come\u00e7a a receber conte\u00fado atrav\u00e9s de seu e-mail, pensando em inform\u00e1-lo para realizar a venda.<\/p>\n\n\n\n

Veja tamb\u00e9m<\/strong>
A import\u00e2ncia do conte\u00fado na nutri\u00e7\u00e3o de leads<\/a>
<\/p>\n\n\n\n

O e-mail marketing como ferramenta de inbound<\/h2>\n\n\n\n

Usando uma ferramenta de disparo, \u00e9 poss\u00edvel criar um fluxo de automa\u00e7\u00e3o, para que o usu\u00e1rio comece a receber mensagens com conte\u00fado relevante, tudo para educ\u00e1-lo, torn\u00e1-lo cada vez mais capaz de decidir a compra.<\/p>\n\n\n\n

O Mailtop<\/a> \u00e9 a ferramenta de disparos de e-mail indicada pela Leadstation. \u00c9 um software capaz de realizar um fluxo de automa\u00e7\u00e3o capaz de atender suas necessidades, determinando quais as condi\u00e7\u00f5es para que cada usu\u00e1rio receba cada envio. Tudo para facilitar sua execu\u00e7\u00e3o de estrat\u00e9gia.<\/p>\n\n\n\n

Veja tamb\u00e9m<\/strong>
E-mail Marketing: Por que voc\u00ea precisa dessa ferramenta?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

O marketing digital est\u00e1 cada vez mais em voga, com empresas de diferentes segmentos buscando estrat\u00e9gias para otimizar seus investimentos nesse novo cen\u00e1rio. E uma das grandes apostas do mercado \u00e9 o inbound marketing. O que \u00e9 o inbound marketing? […]<\/p>\n","protected":false},"author":2,"featured_media":314,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[25],"class_list":["post-312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inbound-marketing","tag-inbound-marketing"],"yoast_head":"\nInbound Marketing: como essa estrat\u00e9gia pode ajudar sua empresa? - Blog Leadstation<\/title>\n<meta name=\"description\" content=\"Sua empresa j\u00e1 usa o inbound marketing? 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