{"id":168,"date":"2021-04-27T11:50:00","date_gmt":"2021-04-27T14:50:00","guid":{"rendered":"https:\/\/blog.leadstation.com.br\/?p=168"},"modified":"2021-08-18T13:39:55","modified_gmt":"2021-08-18T16:39:55","slug":"vendas-seminovos-alta","status":"publish","type":"post","link":"https:\/\/blog.leadstation.com.br\/index.php\/2021\/04\/27\/vendas-seminovos-alta\/","title":{"rendered":"Venda de seminovos est\u00e1 em alta"},"content":{"rendered":"\n<p>O consumo de autom\u00f3veis tamb\u00e9m foi afetado pela pandemia do Covid-19. Os brasileiros precisaram procurar modelos seminovos, em detrimento dos modelos 0km. Isso devido a falta de pe\u00e7as, insumos e aumento dos valores, essa foi a solu\u00e7\u00e3o encontrada pelos brasileiros.<\/p>\n\n\n\n<p>De acordo com o UOL,\u00a0<a href=\"https:\/\/www.uol.com.br\/carros\/noticias\/estadao-conteudo\/2021\/01\/25\/brasileiro-e-empurrado-para-os-carros-seminovos.htm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">as vendas de seminovos significaram 83% do mercado em 2020, em rela\u00e7\u00e3o aos 80% de 2019<\/a>. Isso com muitos compradores adotando a pr\u00e1tica de trocarem um ve\u00edculo mais caro por outro um pouco mais barato, para conseguirem a diferen\u00e7a em dinheiro, a chamada \u201ctroca com troco\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Por que aumentou a venda de seminovos?<\/h2>\n\n\n\n<p>Al\u00e9m do aspecto financeiro, as dificuldades que a pandemia trouxe para a produ\u00e7\u00e3o tamb\u00e9m fizeram o mercado se direcionar para os seminovos.<\/p>\n\n\n\n<p>Fabricas paralisadas, aus\u00eancia de insumos como a\u00e7o e de pe\u00e7as, fizeram com que a capacidade de produ\u00e7\u00e3o diminu\u00edsse. Enquanto as concession\u00e1rias estiveram fechadas, isso n\u00e3o foi t\u00e3o sentido. Quando elas abriram, a demanda do mercado acabou direcionada aos seminovos e usados.<\/p>\n\n\n\n<p>Os n\u00fameros de produ\u00e7\u00e3o final chegaram a ser superiores aos de 2019, de acordo com a\u00a0<a href=\"https:\/\/quatrorodas.abril.com.br\/noticias\/carros-novos-em-falta-e-precos-em-alta-faz-bombar-vendas-de-carros-usados\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Quatro Rodas<\/a>. Ainda assim, essa produ\u00e7\u00e3o maior n\u00e3o conseguiu atender ao mercado. No final de 2020, os p\u00e1tios das empresas n\u00e3o conseguiriam atender a demanda por mais tempo.<\/p>\n\n\n\n<p>A falta de ve\u00edculos fez com que os pre\u00e7os dos 0km subissem. A contra\u00e7\u00e3o da economia no per\u00edodo, somada com esse aumento, tornou os seminovos mais atraentes para o p\u00fablico em geral. Mesmo o p\u00fablico com capacidade de compra tamb\u00e9m precisou migrar, por n\u00e3o encontrar seu objeto de desejo em um novo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Mercado elitizado<\/h2>\n\n\n\n<p>A venda de ve\u00edculos populares foi a mais afetada por esse per\u00edodo de pandemia. Segundo o UOL,o mercado de ve\u00edculos at\u00e9 R$ 50 mil representou apenas 10,5%, em compara\u00e7\u00e3o com 23,2% (2019) e 26,9% (2019).<\/p>\n\n\n\n<p>Ve\u00edculos intermedi\u00e1rios, entre R$ 50 e 90 mil, representam 54,6% do mercado. Aconteceu um aumento claro, porque em 2018 essa faixa ocupava 46% das compras de ve\u00edculos 0km.<\/p>\n\n\n\n<p>At\u00e9 mesmo os ve\u00edculos mais caros, na faixa entre R$ 90 e 130 mil, apresentaram ganho. Esses agora perfazem 18,5% do mercado de compra de ve\u00edculos novos. Isso mostra uma clara tend\u00eancia, em se tratando do mercado automotivo.<\/p>\n\n\n\n<p><strong>Veja mais<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2021\/02\/09\/por-que-usar-um-crm-em-seu-negocio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Por que usar um CRM em seu neg\u00f3cio?<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2021\/03\/09\/vendas-conheca-quatro-dicas-para-fechar-negocios\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vendas: conhe\u00e7a quatro dicas para fechar neg\u00f3cios<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O consumo de autom\u00f3veis tamb\u00e9m foi afetado pela pandemia do Covid-19. Os brasileiros precisaram procurar modelos seminovos, em detrimento dos modelos 0km. Isso devido a falta de pe\u00e7as, insumos e aumento dos valores, essa foi a solu\u00e7\u00e3o encontrada pelos brasileiros. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[15,14],"class_list":["post-168","post","type-post","status-publish","format-standard","hentry","category-vendas","tag-loja-multimarcas","tag-seminovos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Venda de seminovos est\u00e1 em alta - Blog Leadstation<\/title>\n<meta name=\"description\" content=\"Voc\u00ea sabia que o mercado de seminovos cresceu durante a pandemia? 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