{"id":162,"date":"2020-12-01T11:46:00","date_gmt":"2020-12-01T14:46:00","guid":{"rendered":"https:\/\/blog.leadstation.com.br\/?p=162"},"modified":"2021-08-17T15:52:24","modified_gmt":"2021-08-17T18:52:24","slug":"e-mail-marketing-dicas-para-impactar-seu-cliente","status":"publish","type":"post","link":"https:\/\/blog.leadstation.com.br\/index.php\/2020\/12\/01\/e-mail-marketing-dicas-para-impactar-seu-cliente\/","title":{"rendered":"E-mail marketing: dicas para impactar seu cliente"},"content":{"rendered":"\n<p>Qual gestor n\u00e3o deseja ser relevante a ponto de impactar seus clientes de forma positiva e manter um bom relacionamento com eles?<\/p>\n\n\n\n<p>O uso de campanhas de e-mail, no<a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2020\/09\/18\/marketing-digital-como-usa-lo-para-aumentar-as-vendas\/\">\u00a0marketing digital<\/a>, s\u00e3o \u00f3timas ferramentas para atrair, reter, encantar e fidelizar clientes. E o objetivo, nada mais \u00e9 que melhorar os resultados comerciais,<a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2020\/03\/24\/nutricao-de-leads-qual-sua-importancia-para-as-vendas\/\">\u00a0nutrindo leads<\/a>\u00a0e fortalecendo a marca.<\/p>\n\n\n\n<p>Embora hoje o e-mail n\u00e3o seja a \u00fanica ferramenta usada para relacionamento com o cliente, ele segue sendo bastante efetivo. Por\u00e9m, temos que admitir que ser relevante e diferenciar-se no meio da enxurrada de conte\u00fado que recebemos diariamente \u00e9 dif\u00edcil.<\/p>\n\n\n\n<p>Sabemos hoje, que clientes que recebem um e-mail marketing contendo ofertas de produtos e servi\u00e7os, gastam em m\u00e9dia 83% mais em compras online. Ou seja, vale realmente muito a pena investir nessa ferramenta!<\/p>\n\n\n\n<p>Mas como criar campanhas de<a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2020\/10\/06\/dicas-para-usar-e-personalizar-modelos-de-e-mail\/\">\u00a0e-mail marketing<\/a>\u00a0que entreguem o valor que seus clientes precisam? Confira nossas dicas!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/leadstation.com.br\/wp-content\/uploads\/2020\/11\/LT_postblog_emkt_02-1.png\" alt=\"\" class=\"wp-image-390\"\/><\/figure>\n\n\n\n<p>Essa \u00e9 justamente a grande sacada do e-mail marketing: fazer com que voc\u00ea fique esperando pela pr\u00f3xima mensagem!<\/p>\n\n\n\n<p>E-mails sem nenhum valor podem ser um fator contra voc\u00ea mesmo e gerar muitos cancelamentos.<\/p>\n\n\n\n<p>Para evitar este transtorno, dar uma pr\u00e9via do conte\u00fado que o lead receber\u00e1 nas pr\u00f3ximas mensagens pode deixar sua mensagem com um \u201cgostinho de quero mais\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/leadstation.com.br\/wp-content\/uploads\/2020\/12\/LT_postblog_emkt_03-2.png\" alt=\"\" class=\"wp-image-393\"\/><\/figure>\n\n\n\n<p>Se voc\u00ea aceitar o desafio de divulgar seu produto ou servi\u00e7o atrav\u00e9s da estrat\u00e9gia de e-mail marketing, \u00e9 importante saber como abordar clientes.<\/p>\n\n\n\n<p>Ao apresentar o produto ou servi\u00e7o da sua empresa, n\u00e3o foque totalmente nas especifica\u00e7\u00f5es t\u00e9cnicas dele. Busque tamb\u00e9m enfatizar os resultados que esses produtos podem oferecer e os problemas e dores que ele vai resolver.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/leadstation.com.br\/wp-content\/uploads\/2020\/12\/LT_postblog_emkt_04-2.png\" alt=\"\" class=\"wp-image-394\"\/><\/figure>\n\n\n\n<p>Para que a sua empresa consiga \u00f3timos resultados com e-mail marketing \u00e9 muito importante que os clientes estejam bem segmentados. Afinal,\u00a0<em>buyer\u00a0<\/em>personas diferentes tendem a ter\u00a0<a href=\"https:\/\/blog.leadstation.com.br\/index.php\/2020\/10\/27\/jornada-do-cliente-dicas-para-criar-a-melhor-experiencia-para-sua-empresa\/\">jornadas de compras\u00a0<\/a>diferentes, n\u00e3o \u00e9 mesmo?<\/p>\n\n\n\n<p>Ent\u00e3o, mesmo que a oferta seja a mesma para todos os consumidores, segmentar seus contatos faz com que voc\u00ea direcione melhor seus esfor\u00e7os.<\/p>\n\n\n\n<p>E, claro, adapte melhor as campanhas para cada grupo, de acordo com suas demandas espec\u00edficas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/leadstation.com.br\/wp-content\/uploads\/2020\/12\/LT_postblog_emkt_05-2.png\" alt=\"\" class=\"wp-image-395\"\/><\/figure>\n\n\n\n<p>Toda empresa tem aquele lead que n\u00e3o consumiu nenhum conte\u00fado, interagiu em nenhum momento, n\u00e3o clicou em nenhum link do e-mail e, portanto, n\u00e3o se converteu.<\/p>\n\n\n\n<p>E agora surge a d\u00favida se esse lead ainda pode sobreviver, se pode ser salvo ou se \u00e9 preciso desapegar porque ele n\u00e3o vai avan\u00e7ar. Como voc\u00ea faz essa escolha?<\/p>\n\n\n\n<p>Analise o&nbsp;<em>score&nbsp;<\/em>dele, o perfil, a inten\u00e7\u00e3o de compra que ele demonstrou e se ele se encaixa na persona que foi definida para sua empresa. A partir da an\u00e1lise do potencial do lead, voc\u00ea decide se investe seu tempo para salv\u00e1-lo ou se desapega de vez.<\/p>\n\n\n\n<p>Gostou deste post e quer saber mais formas de impactar positivamente seus clientes? Conhe\u00e7a a LeadStation, plataforma online para gest\u00e3o de vendas, que integra de forma autom\u00e1tica todos os leads da sua empresa e disponibiliza um ambiente inteligente para que sua equipe de vendedores possa converter ainda mais.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/app.leadstation.com.br\/signup\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/leadstation.com.br\/wp-content\/uploads\/2019\/09\/crm-leadstation-cta-trial.png\" alt=\"TESTE GRATIS O CRM\" class=\"wp-image-198\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Qual gestor n\u00e3o deseja ser relevante a ponto de impactar seus clientes de forma positiva e manter um bom relacionamento com eles? O uso de campanhas de e-mail, no\u00a0marketing digital, s\u00e3o \u00f3timas ferramentas para atrair, reter, encantar e fidelizar clientes. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-162","post","type-post","status-publish","format-standard","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-mail marketing: dicas para impactar seu cliente - Blog Leadstation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.leadstation.com.br\/index.php\/2020\/12\/01\/e-mail-marketing-dicas-para-impactar-seu-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-mail marketing: dicas para impactar seu cliente - Blog Leadstation\" \/>\n<meta property=\"og:description\" content=\"Qual gestor n\u00e3o deseja ser relevante a ponto de impactar seus clientes de forma positiva e manter um bom relacionamento com eles? 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